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euromaier
Industrieberatung Maier AG
euromaier LLC, Chicago
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The trademark as your Identification

A good trademark is the basis for bonding, with a strength far beyond the value of any technical characteristic. Importantn features of a good trademark are the distinctiveness, the uniqueness and the emotial expressiveness.

 

Certain attribues, e.g. distinctiveness, must be present in the trademark from the very beginning and can be verified easily. Others (emotional expressiveness) can only be shaped over the years, by coordinating the marketing efforts with the

product characteristics in a focused and successful manner.

 

Make the right Decision

Select your trademark carefully and stick to it. Changing a trademark name not only leads to high investments for changing the marketing strategy, but also destroys some trust in your successful trademark.

 

In order to maintain the value of your trademark it must be protected actively. Constant inspection of the quality of your brand, as well as monitoring your competitors are important. Copycats not only make money with your trademark but often harm your image by providing inferior quality.

 

Monitor your trademarks.

 

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