Large firms provide many examples of good trade mark policy. Everyone has heard of the NESCAFE, COCA COLA, NIKE etc. trade marks. They have all become the term for the product.

Through constant use of the trade marks in sales and advertising and of course through good products, they have acquired real value. However, it is just as important for them to be protected against applications for identical or similar trade marks. If a similar trade mark is applied for, the lawyers of the relevant firm react immediately.

euromaier® offers inexpensive trade mark monitoring. You are therefore given the information necessary to enable you to react quickly.

euromaier® stops your products losing value !